by Nicolas Gramnea | updated 09 June 2020

A 100-years Old Productivity Method

To Have A Stress-Free Life

STOP being “busy”. START progressing.

Every day we run around, agitated, doing 100 different tasks…

…all at the exact same time, and rarely taking a step back to look at our progress.


But Why?

Why are we not taking any time to reflect on our goals and dreams?

Why when night comes we’re scared to look at what we’ve been accomplishing today?

Here’s a simple answer:

Because everyday we’re doing useless tasks to keep ourselves “busy”…

Stuff that does not push forward our career, nor the business.

If you want to learn how to become a productivity machine and be proud of yourself when you look back at YESTERDAY…

Read this article 🙂



So, How Does This Method Apply To Real World?

It’s story time.

The story of how Ivy Lee made $25,000 ($763,062.50 inflation adjusted)…

…in the early 1900s, in 15 minutes.

This steel and shipping company (Bethlehem) owned by Charles M. Schwab wanted to increase the efficiency of his management team.

John D. Rockefeller Sr. (oil business magnate) suggest that Schwab meet with Ivy Lee.

A highly respected productivity expert.

At the start of their meeting, Charles Schwab asked Ivy Lee for help to improve the productivity of his company.

  • “Give me 15 minutes with each of your executives.” – Lee replied.
  • “What will it cost me?” – Schwab asked.
  • “Nothing.” – Lee said.
  • “Unless it works. After three months, you can send me a check for whatever you feel it’s worth to you. Fair enough?” – Lee continued.

What Happened Next Will Shock YOU!

During the meeting…

Lee first began by asking Schwab to outline his vision for the company, to which Schwab answered rapidly.

After this, Lee spent 15-minutes with each of the executives of the struggling Bethlehem steel company.

Ivy Lee recommended the six-step method to achieving peak performance and high productivity on a daily basis.

After the 3-month trial, Charles Schwab met with Ivy Lee to review the results.

The efficiency and sales of Bethlehem Steel had improved so much that Schwab wrote Lee a check for $25,000 ($763,062.50 inflation adjusted)…

…and noted that the Lee’s method was the most profitable advice he had ever received.

Within a couple of years, Bethlehem Steel Company became America’s second-largest steel producer and larger shipbuilder.

Charles M. Schwab himself collected a personal net worth of over $200,000,000 as a result of this success.

What Makes The Ivy Lee Method So Effective?

And how can you apply these insights to improve productivity in your life?

Here are 3 of the most important principles that make the Ivy Lee method effective.

1.) It’s Simplicity Makes it Easier To Take Action

Contrary to popular beliefs, complex and detailed plans may actually make it harder to start new habits, or take consistent action.

Simplicity removes the friction of getting started.

It builds momentum for consistent action, because it’s much easier to take the next step after that first simple step.

2.) It Forces You To Focus On Just One Thing At A Time

We live in a society that’s obsessed with multi-tasking.

Unfortunately, doing multiple activities in any given period of time has been characterized as high levels of distractions and severe lack of focus.

As the book “The One Thing – By Gary Keller” suggests…

Keeping your focus on the most important thing, one at the time, instead of multi-tasking…

Could drastically improve your odds of achieving success with your goals.

If you struggle with being overwhelmed by having too many ideas or tasks…

Trim away everything that isn’t absolutely necessary to regain focus.

3.) Put First Things First

The Ivy Lee method is simple and powerful strategy for having a stress-free productivity routine.

It highlights the importance of doing the most important thing first each day.

It’s a reminder that fewer priorities lead to better work and performance…

A reminder that simplicity helps to guide complex plans, behaviors and actions.


Try it tonight.

Simply write down the six most important things you have to achieve tomorrow.

And then tomorrow:

“I want you to start at number one don’t even think about number two
until number one is complete.”
-Ivy Lee

Now the question remains…

How Do You Set Goals?

If you need a simple and specific goal setting system…

Next article will help you to do exactly just that.

To get notified when more awesome articles come out, don’t forget to subscribe.

Have a great day!

For the video version of this method go check out the channel
“The Art of Improvement.”

I'm a CRO marketing consultant and copywriter. The preeminent goal of this blog is to share everything I discover and learn with you... reading through can help you make better decisions on your business, save time, energy, and money.
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